Cover of: Television Advertising and Televangelism: Discourse Analysis of Persuasive Language (Pragmatics and Beyond, VII:5) | Rosemarie Schmidt Read Online
Share

Television Advertising and Televangelism: Discourse Analysis of Persuasive Language (Pragmatics and Beyond, VII:5) by Rosemarie Schmidt

  • 85 Want to read
  • ·
  • 78 Currently reading

Published by John Benjamins Publishing Co .
Written in English

Subjects:

  • Television advertising,
  • Speech,
  • Discourse Analysis,
  • Television Broadcasting,
  • Language Arts / Linguistics / Literacy,
  • Persuasion (Rhetoric),
  • Television in religion,
  • Evangelistic work,
  • Language

Book details:

The Physical Object
FormatPaperback
ID Numbers
Open LibraryOL8577288M
ISBN 101556190069
ISBN 109781556190063

Download Television Advertising and Televangelism: Discourse Analysis of Persuasive Language (Pragmatics and Beyond, VII:5)

PDF EPUB FB2 MOBI RTF

Television Advertising and Televangelism: Discourse Analysis of Persuasive Language Rosemarie Schmidt, Joseph F. Kess The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language . Get this from a library! Television advertising and televangelism: discourse analysis of persuasive language. [Rosemarie Schmidt; Joseph F Kess] -- The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it. Search for books, ebooks, Television advertising and televangelism discourse analysis of persuasive language / Bibliographic Details; Main Author: Schmidt, Rosemarie. Corporate Authors: ProQuest Ebook Subscriptions., ProQuest (Firm) Other Authors: Kess, Joseph F. (Pragmatics & Beyond) Rosemarie Schmidt, Joseph F. Kess-Television Advertising and Televangelism_ Discourse Analysis of Persuasive Language-John Benjamins Publishing Company () (1).pdf - Free download as PDF File .pdf), Text File .txt) or read online for free.

Schmidt, Rosemarie. & Kess, Joseph F. , Television advertising and televangelism: discourse analysis of persuasive language / Rosemarie Schmidt and Joseph F. Kess J. Benjamins Pub. Co Amsterdam ; Philadelphia. Wikipedia Citation. Read Online Persuasive Advertising and Download Persuasive Advertising book full in PDF formats. Discourse Analysis of Persuasive Language. Author: Rosemarie Schmidt. Publisher: John The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language. Television Advertising and Televangelism: Discourse Analysis of Persuasive Language. Rosemarie Schmidt and Joseph F. Kess. vi, 88 pp. ‘Well’ in Dialogue Games: A discourse analysis of the interjection ‘well’ in idealized conversation. Lauri Carlson. ix, pp. V Critical Discourse Analysis of Advertising: Implications for Language Teacher Education December International Journal of Languages Education 1(Volume 5 Issue 4)

Download Ebook Television Discourse Analysing Language In The MediaMedia Keywords: television, discourse, analysing, language, in, the, media Created Date: 11/13/ AM Television Discourse Analysing Language In The Media Book views. Television Discourse: Analysing language in the media / Nuria Lorenzo-Dus. Swansea University Page 9/   The most persuasive part of TV commercials is their beguiling slogans; simply, the language. Semantics is the study of the mastery of imparting meanings which is the core element of marketing efficacy of a commercial (Leech, , as cited in Kostkova, ). (Pragmatics & Beyond) Rosemarie Schmidt, Joseph F. Kess-Television Advertising and Televangelism_ Discourse Analysis of Persuasive Language . This qualitative-descriptive study highlights the semantic property of the slogans of TV commercials. The study focuses on the analysis of linguistic tools used by the copywriters of TV commercials to influence the target audience. Leech’s () associative meaning with its sub-types provide a theoretical basis to the study. The research displays multiple strategies used by the copywriters.